BRANDING
The single most important piece of promotion you will develop for your company is a logo. It is the cornerstone of your entire brand. It will be widely promoted, and if correctly marketed, your logo will become synonymous with whatever image you want to project in the marketplace. Building a brand takes time and money. Your brand is more than 'just a logo' but it definitely starts with a strong one that both represents who you are and who your customer wants to be.
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