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To
some degree, we all judge books by their covers.
Package design is a critical component in completing the sale. Even if your
product is not sitting on a retail shelf fighting for attention, it is the
packaging that is going to make a first impression on your behalf. Nobody
is going to know how great the contents is if the package design doesnt
motivate them to open it. Whether its a retail product or a self-promotional
item ... let the cover tell everyone its a best-seller! |
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